CALL FOR PAPERS: European Survey Research Association (ESRA), 13th-17th July 2015 in Reykjavik, Iceland

Jan 16 2015

The deadline for submitting abstracts 6th Conference of the European Survey Research Association (ESRA) on 13th-17th July 2015 in Reykjavik, Iceland, is almost there!.

This is your last opportunity to submit abstracts on the innovative approaches to web survey design For a full description of the session click here: http://www.europeansurveyresearch.org/co.

To submit a presentation abstract, sign up or log in to the ESRA website (http://www.europeansurveyresearch.org). After logging in to your account, click "Submit paper" and follow the instructions. You may submit a maximum of two papers on which you are enlisted as presenting author.

Going beyond the basics of questionnaire design: new and innovative approaches to instrument design in web surveys

• Convenor: Femke De Keulenaer (Ipsos)

• Coordinator 1: Professor Edith De Leeuw (Utrecht University)

• Coordinator 2: Mr Arnaud Wijnant (CentERdata / Tilburg University)

Web questionnaires can differ substantially from questionnaires in traditional modes; nonetheless, most web-based instruments are based on classic text-based questionnaire principles. Rather than simply applying the design principles for paper questionnaires, researchers could capitalize on the unique properties of the web interaction. In web surveys, the medium can be fully exploited to produce better ways of asking and answering questions, and to introduce new approaches to surveying (i.e. going beyond "asking questions").

In this session, we would like to focus on the potential for advanced questionnaire design in web surveys and innovative approaches to surveying respondents. Topics could include, but are not limited to the following:

• The unique properties of web interaction can be used to design web questionnaire interfaces that adapt or tailor themselves to respondents' behaviour, diagnose respondents' need for clarification, detect respondents' lack of effort, etc.

• A difference between web surveys and traditional surveys can be the focus on (audio-)visual communication. The dynamic and graphical nature of the web has led to the creation of a wide range of measurement tools that previously could not be done on paper; examples include card sort tasks, interactive maps and verbal information.

• Web surveys also offer possibilities for innovative approaches to surveying; for example, behavioural experiments have made the switch from asking respondents to report on their behaviour (via survey questions) to actually observing respondent behaviour (e.g. using game-enhanced instruments or facial expression devices).

• This type of innovative approaches to web instrument design, however, can also lead to a variety of unpredicted effects that reduce the quality of web-based surveys. Researchers are also invited to present empirical evaluations and split ballot experiments. Only by fully understanding both the benefits - and the drawbacks - of innovations can we fully exploit the potential of web surveys.

Prof. Dr. Edith D. de Leeuw, MOA-professor Utrecht University/Coorganizer TSE15

e-mail edithl@xs4all.nl
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We woud like to highlight some sessions that relate to web surveys: 

• Conversations across the fence: Lessons for business survey methods drawn from social surveys, and vice-versa
• Design of Response Scales in (Mobile) Web Surveys
• Direction of Response Scales
• Effects of respondent incentives in Health Interview Surveys. Differences according to survey modes, incentive strategies and incentive values.
• Going beyond the basics of questionnaire design: new and innovative approaches to instrument design in web surveys
• Mobile and mixed-device surveys
• New sources of data for survey research: challenges and opportunities
• Open-ended questions in web panels and web surveys
• Potential and Challenges of Cognitive Interviewing and Online Probing in a Cross-National Context
• Potentials and constraints of weighting to improve survey quality
• Push2Web and Nudge2Web: Combining Mail and Online Survey Modes to Reduce Survey Errors and Survey Cost
• Representativeness of Surveys Using Internet-based Data Collection
• The Future of Survey Research
• Web surveys: challenges and strategies

 

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